The UK is going to try a new tactic in the war against child obesity. The Guardian is reporting that the British government is starting a public campaign to educate parents as to the consequences of indulging their children with cookies, candies and soft drinks.
Most parents don't realize that the treat they are using as a reward for good behavior may be setting their child up for lifelong health problems, including high blood pressure, diabetes, and cancer.
The government will use graphic pictures of children suffering the effects that obesity has on a child's health, and directly links this with parental behavior.
This is a bold maneuver, one which I hope has the desired effect of creating an environment of social unacceptability of overindulgence in junk food.
Michael P. Scaccia, M.D., F.A.A.P.
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